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My 50 Favourite Quotes About Design


The right words at the right time can help you solve difficult projects, rethink your perspective, and even change your life.


Whether you’re looking for inspiration or just want to sample the wisdom of other designers and thinkers, here are 50 of my favorite quotes.



The Meaning of Design


1. “Design is in everything we make, but it’s also between those things. It’s a mix of craft, science, storytelling, propaganda, and philosophy.”

Erik Adigard, Communication and Experience Designer


2. “Design is where science and art break even.” — Robin Mathew, Designer


3. “To say that something is designed means it has intentions that go beyond its function. Otherwise it’s just planning.”

Ayse Birsel, Designer, Author, and Co-founder of Birsel + Seck


4. “Design is as much a matter of finding problems as it is solving them.”

Bryan Lawson, Author, Architect, and Scholar


5. “Truly elegant design incorporates top-notch functionality into a simple, uncluttered form.” — David Lewis, Industrial Designer


6. “Design is not just what it looks like and feels like. Design is how it works.”

— Steve Jobs


7. “Art is solving problems that cannot be formulated before they have been solved. The shaping of the question is part of the answer.”

— Pete Hein, Architect, Poet and Mathematician


8. “In a very real way, designers create the human environment; they make the things we use, the places we live and work, our modes of communication, and mobility. Simply put, design matters. And at a moment in our history in which the scientific community has issued serious warnings about the negative impacts of our flawed designs-from global warming and water pollution to the loss of biodiversity and natural resources-designers have a critical role to play in the creation of a more just, healthful and sustainable world.”

William McDonough, Architect, Designer and Author



Mobile Design Quotes


9. “Experiences we have come to expect on mobile apps have created new standards and expectations for all digital media including the web. The result is websites are evolving to become more app-like in their rich functionality.”

Raj Aggarwal, Cofounder of Stealth Startup


10. “End users not technologies shape the market. Consequently, marketers need to stay abreast not only of technological developments but also of the way people respond to them.”

— Matt Haig, author of Mobile Marketing: The Message Revolution”


11. “Mobile is the enabling centerpiece of digital convergence. Mobile is the glue for all other digital industries to use when approaching convergence, but mobile is also the digital gateway for the real world to join in this global metamorphosis of human behavior.”

Tomi Ahonen, Author, Consultant, and Motivational Speaker


Good and Bad Design


12. “Good design is obvious. Great design is transparent.”

Joe Sparano, Designer, and Teacher


13. “The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”

— Paul Rand, Art Director, and Graphic Designer


14. “You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design.”

— Stefan Sagmeister, Designer at Sagmeister & Walsh


15. “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

— Antoine de Saint-Exupéry


16. “I’m convinced that without bad design, the world would be a far less stimulating place; we would have nothing to marvel over and nothing to be nostalgic about.”

— Carrie Phillips


17. “The alternative to good design is always bad design. There is no such thing as no design.”

Adam Judge, Author of “The Little Black Book of Design”


18. “Just because something looks good doesn’t mean it’s useful. And just because something is useful does not make it beautiful.”

— Joshua Brewer, Co-founder, and CEO of Abstract


19. “Simplicity carried to an extreme becomes elegance.”

-Jon Franklin, Writer


20. “Designers think everything done by someone else is awful, and that they could do it better themselves, which explains why I designed my own living room carpet, I suppose.”

— Chris Bangle, Automobile Designer


21. “What works well is better than what looks good, because what works good lasts.”

— Ray Eames, Designer


22. “Designers love subtle cues because subtlety is one of the traits of sophisticated design. But Web users are generally in such a hurry that they routinely miss subtle cues.”

Steve Krug, Author, and UX Professional


23. “The next big thing is the one that makes the last big thing usable.”

Blake Ross, Software Engineer


24. “A Design isn’t finished until somebody is using it.”

Brenda Laurel, Scholar, Author and Researcher


Clients and Users


25. “If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.”

Michael Bierut, Designer, and Educator


26. “I’ve never had a problem with a dumb client. There is no such thing as a bad client. Part of our job is to do good work and get the client to accept it.”

— Bob Gill, Illustrator and Graphic Designer


27. “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.”

— Red Adair, Oil Well Firefighter


28. “The role of the designer is that of a good, thoughtful host anticipating the needs of his guests.”

— Charles Eames, Designer


29. “The customers, the visitors, the patients, the readers, the guests, whatever you call them — their experience is what determines the company’s success or failure. So focus first on the overall experience. It’s strategic, not tactical. It’s about the people, not the tool. Focusing on the larger picture first will set a better context in which to work — later — on usability tactics.”

Mark Hurst, Founder, and CEO of Creative Good


30. “ Pay attention to what users do, not what they say”

— Jakob Nielsen, Usability Expert, Co-Founder and Principal of the

Nielsen-Norman Group


31. “You have to start with the customer experience and work your way back to technology.” — Steve Jobs



Art and Design in Life


32. “Art must not be concentrated in dead shrines called museums. It must be spread everywhere — on the streets, in the trams, factories, workshops, and in the workers’ homes.

— Vladimir Mayakovsky, Artist, Writer, and Actor


33. “Each color lives in its mysterious life.”

— Wassily Kandinsky, Painter, and Art Critic


34. “The conception of ‘artistic work’ presupposes a distinction between useful and useless work and as there are only a few artists, buyers can be found even for their useless products. The artist’s work lies beyond the boundaries of the useful and the useless.”

— El Lissitzky, Artist, Typographer and Architect


35. “I prefer drawing to talking. Drawing is faster, and leaves less room for lies.” — Le Corbusier, Architect, Urban Planner, and Designer


36. “Painting is poetry that is seen rather than felt, and poetry is a painting that is felt rather than seen.

— Leonardo da Vinci


Learning and Design Quotes


37. “I am always doing that which I cannot do, in order that I may learn how to do it.”

— Pablo Picasso


38. “It’s through mistakes that you actually can grow. You have to get bad in order to get good.”

Paula Scher, Designer and Partner at Pentagram


39. “It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.”

— Paula Scher



Quotes About the Creative Process


40. “Love blinds us. Don’t love anything — an idea, a tool, a graphic, a technique, a technology, a client, or a colleague — too much.”

— Adam Judge


41. “You can’t depend on your eyes when your imagination is out of focus.”

— Mark Twain


42. “Every great design begins with an even better story.”

Lorinda Mamo, Designer, Blogger, and Interior Stylist


43. “Accidents often produce the best solutions. Only you can recognize the difference between an accident and your original intent.”

Jennifer Morla, President and Creative Director of Morla Design


44. “Engineers and designers simultaneously know too much and too little. They know too much about the technology and too little about how other people live their lives and do their activities”.

— Donald Norman, Author, Professor and Co-founder of the Nielsen-Norman Group


45. “Have no fear of perfection — you’ll never reach it.”

— Salvador Dali


46. “A delayed game is eventually good, but a rushed game is forever bad.”

— Shigeru Miyamoto, Pioneering Nintendo Game Developer


47. “Testing with one user early in the project is better than testing with 50 near the end.” — Steve Krug


48. “You may encounter many defeats, but you must not be defeated. In fact, it may be necessary to encounter the defeats, so you can know who you are, what you can rise from, how you can still come out of it.”

— Maya Angelou


49. “This is what happens when we design for everyone — we ‘dumb things down’ to the point that they become useless or inefficient for most people. How does this happen? Well, because although everyone in the world might want to use your product or your website, they’ll want to use it in a very particular way. In order to design your product well for them, you need to understand how they’ll use it and design to support that behavior.”

Leisa Reichelt, Head of Research and Insights at Atlassian


50. In order to design your product well for them, you need to understand how they’ll use it and design to support that behavior.”

Leisa Reichelt, Head of Research and Insights at Atlassian

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