Extract, Reformat and Refine

Extract, Reformat and Refine

This is an insanely simple strategy I use to repurpose long-form content into social media posts.

Let me explain.

Extract:

Highlight the key points in your long-form content and note them down. Each key point is a post in itself.

Reformat:

Now format the key point to suit the platform it’s going to be on.

So if it’s a Tweet, keep it short; LinkedIn post, make sure there’s enough informative detail; etc.

Refine:

Now edit the content to suit the platform voice.

So for LinkedIn, you’d make the content professional, Twitter more casual, etc.

Fine-tune it to best suit the platform.

That’s it!

Repeat this process for each piece of long-form content and you’ll create dozens of posts, quickly.

#contentrepurposing #contentstrategist #contentcreation